In fact, this kind of tool is rising alongside other BI tools that can improve your business. So, make sure that you keep reading the following discussion!
Social Media Business Intelligence Tools and How to Use It
Social media has become a powerful platform for businesses to connect with their audience, build brand awareness, and drive growth. To make the most of their social media efforts, businesses
rely on social media business intelligence (BI) tools to extract valuable insights from the vast amount of data generated on social platforms.
Brandwatch is a comprehensive social media BI tool that provides businesses with real-time social listening and analytics capabilities. It allows users to monitor brand mentions, track sentiment
analysis, and identify trends across various social media platforms. Brandwatch’s advanced features enable businesses to understand customer perceptions, monitor competitor activities, and
make data-driven decisions to optimize their social media strategy. The tool offers customizable dashboards, visualizations, and reporting options to effectively communicate insights to
2. Sprout Social
Sprout Social is a popular social media management and BI tool that offers a suite of features for businesses to monitor, analyze, and engage with their social audience. It provides robust analytics
capabilities, including audience demographics, engagement metrics, and post performance analysis. Sprout Social enables businesses to track the impact of their social campaigns, identify high-
performing content, and measure the effectiveness of their social media efforts. The tool also offers social listening features to gain valuable insights from conversations happening around the
3. Hootsuite Insights
Hootsuite Insights is a social media listening and analytics tool that helps businesses gain a deeper understanding of their social media presence. It allows users to monitor brand mentions, track
industry trends, and identify key influencers in real time. Hootsuite Insights provides sentiment analysis, competitor benchmarking, and custom reporting capabilities to drive data-driven
decision-making. The tool also offers integration with other social media management features, allowing businesses to streamline their social media workflow.
Talkwalker is a social media analytics and monitoring tool that enables businesses to uncover actionable insights from social media conversations. It offers real-time monitoring of brand
mentions, sentiment analysis, and competitive benchmarking. Talkwalker provides visualizations, customizable dashboards, and automated reports to effectively communicate social media
insights. The tool also offers advanced features such as image recognition and influencer analytics, empowering businesses to identify emerging trends and make informed decisions.
Mention is a social media listening and reputation management tool that allows businesses to monitor brand mentions across various social platforms, news sites, and forums. It provides real-
time alerts, sentiment analysis, and competitive analysis to help businesses understand their online reputation and market perception. Mention offers collaboration features, allowing teams to
work together on social media monitoring and response. The tool also provides data visualizations and reporting options to track and measure social media performance.
What Are Social Media Business Intelligence Tools?
Simply, a social business intelligence involves gathering data from those viewing or interacting with your company on social media.
For your information, this data may include location, demographics, etc. By gathering data, you can collect insights, define trends, and also make data-based predictions.
Tips in Using Social Media Business Intelligence
Below are some ways to apply a BI tool for social media:
1. Data Collection with No Need of Storage
Storing belongs to the biggest problems in collection data. Social media can be a good way to solve this issue.
So, social media business intelligence tools save you money as they reduce data storage needs.
Moreover, it frees you from database limitations. In fact, you can create a data timeline defined by the platform of the social media.
2. Competition Insights
Besides that, open source social media analytics tools can help you to monitor the competition. Then, you can see the indicator of how your company needs to present itself.
If you follow your competitors through social media, you will get insights into their company/business practices.
3. Understanding Customers
With a social media BI, you’ll get priceless insights into your business customer base. The type of insight a social media platform offers will be helpful.
It is not only helpful to target marketing and improve services but also understand customers well.
4. Analyzing Patterns
As we know, the BI cornerstones include pattern recognition, visualization, and analysis. So, social media business intelligence tools structure raw data and analyze patterns.